1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They serve a wide variety of functions—ranging from enabling basic site functionality to improving your browsing experience, understanding how visitors use the site, and personalizing content and advertisements.
Some cookies are temporary (session cookies) and disappear after you close your browser. Others are persistent and remain on your device until they expire or you delete them.
2. Why We Use Cookies
Nexamed uses cookies for several reasons:
- Essential Functionality: To ensure our website works properly and securely.
- Analytics & Performance: To understand how users interact with our site, what content is most engaging, and where we can improve the user experience.
- Advertising & Retargeting: To serve you relevant ads, both on our site and across the web, based on your behavior, preferences, and interaction with our content.
- Personalization: To tailor your experience with customized content and recommendations that align with your interests and browsing history.
3. Types of Cookies We Use
a. Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off in our systems. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms.
b. Performance & Analytics Cookies
These cookies collect information about how visitors use our site. For example, we use tools like Google Analytics to measure user engagement, time spent on pages, and interaction patterns. This helps us optimize site structure, content, and usability.
c. Functional Cookies
These cookies allow the website to remember choices you make, such as your language preferences or region, and provide enhanced features.
d. Targeting & Advertising Cookies
These cookies are used to deliver advertising that is more relevant to you and your interests. They may also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.
They work by uniquely identifying your browser and device. We may share this information with third-party platforms like Google Ads, Meta (Facebook), and others to create audiences for remarketing purposes.
4. How We Use Your Cookie Information
Nexamed uses cookie data in combination with other tools (such as user engagement metrics, lead form submissions, and traffic sources) to:
- Build detailed profiles of user interests and behavior.
- Serve dynamic ads across platforms that align with your past visits, interactions, and preferences.
- Optimize the timing and placement of content and ads to improve performance.
- Conduct A/B tests to refine our web content and advertising strategies.
- Ensure we’re only showing you services, offers, and educational materials that are truly relevant to your goals and needs.
We believe this kind of personalization enhances your experience with us while keeping irrelevant or excessive messaging to a minimum.
5. Third-Party Cookies
We partner with third-party providers such as:
- Google Analytics and Google Ads
- Meta (Facebook & Instagram) Pixel
- LinkedIn Insight Tag
- Hotjar or similar user behavior analytics
These services may use cookies to collect information about your interaction with our website and other sites, including pages viewed, time spent, and user flow. They may combine this data with other information you’ve provided to them directly or indirectly through use of their services.
You can read their respective privacy and cookie policies for more detailed information.
6. Managing Your Cookie Preferences
You have the right to accept or reject cookies. Most browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may limit your ability to use certain features on our website.
To manage your cookie preferences:
- Browser Settings: Visit your browser’s help section to control or delete cookies.
- Opt-Out Tools: You can opt out of targeted advertising via tools like the Digital Advertising Alliance or Your Online Choices.
- Nexamed Banner: When you first visit our site, you’ll be presented with a cookie banner that allows you to manage your consent settings directly.
7. Do Not Track (DNT) Signals
Currently, we do not respond to Do Not Track (DNT) signals from browsers. However, you can still manage cookie preferences using the methods above.
8. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices, technologies, or legal obligations. When we do, we’ll revise the “Effective Date” at the top of the policy. Continued use of the site after updates indicates acceptance of the new terms.
9. Contact Us
If you have any questions about our use of cookies or this policy, feel free to contact us:
Nexamed Marketing
Email: Nathan@nexamed.us
Website: www.nexamed.us