5 Must-Know Medspa Marketing Tips Before Starting

For many experienced nurses, opening a concierge medspa is the ultimate career goal—a chance to combine clinical expertise with the freedom of business ownership. Done right, it’s not just a job, it’s a lifestyle and a long-term wealth-building opportunity.

However, your medspa’s success won’t come solely from treatments. It depends on the strategic steps you take early to position your brand, streamline operations, and attract high-value clients from day one.

After working with over 300 medspas throughout Central Florida and across the United States, we have identified the five most essential steps to take before opening your concierge medspa.

These aren’t medical tips, they’re business, branding, and marketing strategies designed to boost efficiency, expand your reach, and set you up for sustainable growth.

Want expert guidance as you grow? Contact us to schedule a discovery call.

Create a Brand Palette for Your Medspa

Before you welcome your first client, you need a brand palette that’s both memorable and consistent. A brand palette is the visual DNA of your business—it includes your colors, fonts, logo variations, and any design elements that give your medspa a unified, recognizable look.

The goal is simple: establish a unified brand identity. If your Instagram posts use one font, your Facebook ads another, and your website colors don’t match, your audience won’t connect the dots or remember your business.

Establishing this early also saves you headaches later. We’ve worked with medspas that generate over $5 million a year, which waited until they were already successful to define their brand palette. By then, making changes was much more complicated and costly.

Take the time now to choose fonts and colors that truly represent your vision and the experience you want clients to feel. In the competitive medspa industry, your brand visuals aren’t just design—they’re the lasting impression that keeps people coming back.

Take Your Time On Your Medspa Website

Once your brand palette is in place, the next step is to bring it to life—starting with your website. Your website is your most powerful tool for generating leads and converting visitors into paying clients.

Be intentional with every detail. Plan your page structure, navigation, headlines, and copy before building. A thoughtful approach now will save you costly revisions later.

In 2024, a business approached us seeking minor updates to their website after experiencing months of slow growth. Once we reviewed it, we realized the problems went deeper—poor design, weak copy, and mismatched imagery. Ultimately, we rebuilt their website from scratch. Fortunately, they were a long-standing client, so we were able to make it work within budget. But for someone without that relationship, a project like this can easily cost $5,000 or more.

Although sites can be fixed, in this case, it would have required designing and building an entirely new website since everything needed to be replaced.

Your takeaway? Invest the time up front to ensure your website reflects your brand, speaks to your ideal client, and is built to perform. A well-designed site is an asset that works for you 24/7 so don’t cut corners here.

Unionize Your Social Media Pages

If you are starting your concierge medspa or have already launched it, you have likely begun building a social media presence. If not, you may be falling behind. Social media remains one of the most effective ways to organically grow your business with educational and engaging content.

When creating your accounts, secure handles that include your business name. For example, if your medspa is called Evolve Health & Wellness, a handle like @evolvehealthfl is both brand-friendly and easy to remember.

But what if your ideal handle is already taken? That’s where unification comes in. Your goal is to maintain a consistent handle across all platforms. If @evolvehealthfl is available on Instagram but not on TikTok, consider a unified alternative—something like @helloEvolveHealth—that works across both platforms.

Consistency across platforms makes it easier for clients to find you, reinforces brand recognition, and builds the trust that’s essential in the healthcare industry. Think of it as giving your brand a single, memorable digital identity.

Invest In High Quality Print

The oldest form of marketing, a piece of paper, doesn't need to be boring. In fact, high-quality print often converts more leads into paying patients than many digital methods. The key is investing in materials that reflect the premium experience your medspa offers.

Start with the basics, like business cards. Upgrade them with details that stand out—rounded corners, a soft-touch finish, or Spot UV accents that make your logo pop. These small enhancements instantly communicate professionalism and attention to detail.

Consider the patient experience, too. Picture walking into a medspa and being handed a flimsy, standard paper flyer explaining a treatment. Now imagine receiving a thick, glossy, well-designed handout with vibrant graphics and clear, concise information. Which one would make you feel more confident in the clinic’s services?

Your brand is defined by perception, and perception is shaped by presentation. When clients see quality in every detail, from your treatments to your printed materials, they’re more likely to view your medspa as a high-value clinic worth investing in.

Get As Many Google Reviews As Possible

Once your concierge medspa opens, your priority should be showing up on Google Maps when potential clients search for your services. The fastest way to get there? High-quality Google reviews.

But not all reviews are created equal. A high-quality review includes your medspa’s name, the client’s experience, the services they received, your location, and even notes on value or affordability. These details provide Google’s algorithm with more context, increasing the likelihood that your business will appear in relevant searches.

Consistently asking for reviews is key. The most efficient method is to use a healthcare-specific reputation management system that automatically follows up with patients. If you’re not ready to invest in one, start manually by asking friends, family, and your earliest clients to leave detailed reviews with keywords that align with your services.

Be mindful of timing. If you suddenly get 50 reviews in a week, Google may flag the activity as suspicious. Instead, set a steady pace of five to ten reviews per week. Within a month, you could have 20–30 strong, keyword-rich reviews—enough to significantly boost your rankings and potentially land you in the coveted top three local results.

Build Out Your EHR / CRM Automations

Many new business owners put off building healthcare automations because they assume it’s too technical or time-consuming. In reality, automations are accessible and transformative for your medspa. With the right setup, these systems can efficiently handle repetitive tasks like reminders and billing, reduce human error, ensure clients receive consistent communication, and free up your team to focus on what matters most: delivering an excellent client experience and growing your business.

Your EHR or CRM can handle a wide range of workflows, including billing and intake forms, appointment reminders, and reputation management. The goal is to reduce manual work while improving efficiency, consistency, and client satisfaction.

Here are three core automations every concierge medspa should implement from day one:

Appointment Reminders – Send a text reminder one day before and a confirmation message two hours before an appointment. This simple workflow can dramatically reduce no-show rates.

Reputation Management – Schedule automated review requests to be sent out after a patient’s visit—typically the next day for most procedures, or on the same day for quick check-ups. Space out reminders over two weeks to increase your chances of getting a review without overwhelming the client.

Cross-Sell Campaigns – Use your CRM to segment clients by demographics and services received. Then, set up targeted follow-up campaigns—ideally powered by AI—to promote complementary services. This is a powerful way to increase lifetime value without additional ad spend.

Begin with these three automations and refine as your business grows. Having these processes established early not only saves time but also creates a strong foundation as your medspa scales.

Conclusion: Take Your Medspa Marketing Seriously

If you’ve made it this far, it’s clear you’re serious about building a successful concierge medspa. The steps we’ve outlined—while not medical—are the foundation of a strong, profitable business. From branding and website design to automation and reputation management, every decision you make early on will shape how your medspa is perceived and how quickly it grows.

The difference between a struggling clinic and a thriving, in-demand practice often comes down to preparation. Take the time now to implement these strategies, and you’ll position your business for long-term success.

Want expert help? Contact us to explore how we can help grow your business, attract more clients, and increase your revenue.