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If you are considering getting Quantum RF for your med spa or speciality practice, but are worried about how the device will sell. This blog will break down everything we have learned over the past year working with a few medical spas that have been fortunate enough to get their hands on this device.
We will go over how to introduce this device to your clinic, marketing strategies to start driving sales, and best practices to ensure you get the most out of your new device.
Why Would A Practice Want Quantum RF?
When looking for new ways to grow their business, many medical spas and specialty practices find a very appealing route through medical devices. Medical devices like Quantum RF promise significant revenue for practices that adopt them, and for good reason.
Devices like Quantum RF can add thousands of dollars in new revenue to your med spa each month, at very little expense to the practice, providing the ideal solution to practices: “Why treat 1000 patients at $x, when I could treat 10 patients for the same amount of money?”
Quantum RF is the eptiome of that very statement, some medical practices are able to charge thousands of dollars for a 45 minute procedure that only costs the physicians time.
How Is Quantum RF Positioned Against Liposuction and CoolSculpt?
Understanding the positioning of Quantum RF is much more relevant than you may realize. Understanding how this device is perceived by consumers provides valuable insights into your pricing and demand elasticity.
Quantum RF has one huge marketing advantage over similar services: InMode has spent a lot of money positioning this device as the perfect “Goldilocks” zone for most patients.
Quantum RF is not as “barbaric” as a traditional liposuction procedure, yet it is much more reliable than a CoolSculpt procedure. This gives almost any clinic that picks up this device a substantial head start in the eyes of the general consumer, who is your primary demographic.
In terms of cross-price elasticity, Quantum RF serves as a direct substitute for surgical fat removal for a specific patient demographic. Concurrently, it creates market displacement for CoolSculpting, as patients prioritize skin tightening alongside fat reduction, legacy freezing technologies are increasingly viewed as inferior to the dual-action thermal energy of Quantum RF.
Should I Introduce Quantum RF Into My Practice?
To determine if Quantum RF is right for your practice, there are a few things that you should verify before purchasing.
#1 What is your current patient makeup? If you have 2000 patients, yet 95% are telehealth HRT. You will have a much harder time moving the device than if you had 500 local patients on weight-loss and/or aesthetic treatments.
#2 Is this something your market can handle? Introducing Quantum RF into a local market where the average person is at the poverty line will introduce a massive gap and financial challenges, which are by far the hardest to overcome.
#3 Are you prepared to introduce this device? Simply buying the device is not enough to get it moving. Make sure you are ready to commit beyond the purchase and invest potentially thousands of dollars per month into marketing, sales, and training. Local competition is almost never the reason medical spas struggle to sell their devices. The main reason is that clinics are not spending enough time preparing and properly introducing this device.
This is the time to consider “What price will I charge for Quantum?” “What are my competitors charging for similar services?”
If you have asked yourself all of these questions and are comfortable with your answers, then you may want to consider introducing Quantum RF into your practice.
How Do I Introduce Quantum RF Into My Practice?
If you just purchased a Quantum RF device, Congratulations! For many med spas, this device is a phenomenal investment. It is now time to start preparing to introduce this device into your market, but you may be confused about how to do that.
#1 Reach Out To Your Best Patients
You should start by identifying your most beloved patients, letting them know about your new purchase, and offering them free treatments.
Free treatments will go a very long way, as you need to practice on the device and build your most critical asset: before-and-after images.
Doing this to your top patients also turns them into ambassadors for your brand. Have the patients who got a free Quantum RF procedure come and speak at your launch event. This will help drive additional sales as testimonials are a great way to overcome hesitation.
#2 Do a Launch Event
Launch events are one of the best ways to drive revenue into your practice. If you just bought the device, your InMode sales rep should be in communication with you about doing this event. We also help with launch events, helping one medspa do over $24,000 in a single day. If you are interested in working with our team, you can contact us here.
To start your launch event, consider a time toward the end of the week, not on a weekend. Thursday from 4-7 pm is usually a good time for a launch event, as you can catch people heading home from work.
Be prepared to have additional nurses on standby. If your marketing campaign is very effective, you will have a lot of people coming in to speak with someone about Quantum. If there is no one to talk to and the wait time is too long, people will leave. Consider onboarding and training a few additional salespeople to help manage the event.
Reliable Ways To Sell Quantum RF
Once the honeymoon phase is over and the launch event has wrapped up. You will want to ensure you have a reliable way to sell this service without incurring massive admin time.
The smartest way to do this is through progressive upselling to your aesthetic and weight-loss patients. Patients who have spent over $1500 at your practice in the last year should automatically be placed in a list and sent emails about Quantum RF
This is also true of weight-loss clinics. As people start shedding pounds, they will want to tighten up their skin. An effective method for generating sales will be through smart email marketing and SMS marketing.
The most effective way to sell the device is in person. Having an SOP document that outlines when Quantum RF should be mentioned in consultations on other services is a must. Pointing patients to a service they may not know exists is still a great way to generate high-ticket sales, since it is a recommendation from their doctor.
The final way to sell this device is to bundle it with other services. For example, if you are also selling Morpheus8 by InMode, consider adding a Quantum RF treatment for patients you think would be a good fit.
Is Quantum RF Worth It For Clinics?
Being able to handle marketing and research for all these clinics has been phenomenal, and based on what I have gathered, I can safely say that Quantum RF is a good investment for most practices.
Quantum RF at every medspa I worked with sold itself very naturally. Patients who were interested saw it as a safe, viable solution for their needs. This is because demand for these types of body-contouring procedures is very high. Higher than that of, say, a sexual wellness procedure, which has a substantial barrier to trust, and not as many people who are willing to spend thousands.
Need Help With Your Quantum RF Marketing?
If you need help with your Quantum RF marketing, we are seasoned pros at building high-quality patient pipelines that turn ordinary patients into high-ticket spenders.
To schedule a call with our team, click here
